.ai files are Illustrator files and require Illustrator or other compatible vector app to use. .ai is not a browser friendly file format so can not be used for web without converting it to .jpg, .gif, .png or .svg.
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Thanks for the response. Unfortunately the images are part of a set. 3 are already in place and this is the 4th one so I had no option but to find a solution. I have now found an app called image converter (Image Converter on the Mac App Store) which seems to have done the trick for anyone else out there that has a similar problem.
At last! A step in the right direction (don't mind me, just working my way through the forum and this is the most sensible solution I've come across so far).
Now, just need to find a similar solution for Windows. Although, I'm wondering if I could use the app on my iPad. Anyone tried that?