There´s quite a useful "5 Tips for better SEO" on youtube. This helps a lot, because like this you could add "Rapper, Producer; and so on. There you get taught how the page name should be.
You also find this on tutorials from Adobe, but not seeing how it may come out in search results.
SEO is something that never stops anyway. There´s no "I do it now and then do nothing for the next five years".
In the post from Brad Lawryk you can set the page name and here:
you may add what you do, what you want and stuff, it is called "page description", should not exceed 150 to 160 characters, keywords – you may have an eye on google and what they say and what you may need for your business. Even google says it is kind of overrated.
If you have a live site, have some changes from time to time, so the web crawlers "think" WOW-Interesting, this guy, have some others link to your site, register yourself at google+. get indexed then it will get good results after at least 2-3 weeks.
You may also have an eye on J-26 from "musewidgets.com".