I bought Lightroom and PS CC, downloaded Creative Cloud, Installed Photoshop & Lightroom, and when i go to run them, i get asked for a Serial Code, which i dont have? i looked on my profile on Adobe.com under Manage Account>Products>All Products> etc etc... and there's nothing there? and that's where Adobe says where my code should be!
Any help or suggestions?
Try the instructions given here and see if that helps:
You should be able to do that from either the Help menu of any CC application, or from the Creative Cloud Desktop app.