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Do make-up as in the Word (not good). Use linked text frames and insert images to text as anchors.
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You have three options in InDesign:
- For small images, you can cut them with the Selection tool, switch to the Type tool, click an insertion point and paste them into a paragraph, or on their own paragraph. These are called inline graphics.
- For larger images, select the frames with the Selection tool, and drag the blue box (top right corner of the frame) to the end of a paragraph. These are good for basic positioning.
- For anything more complicated, start with step 2 and then Alt/Opt click on the anchor symbol where the blue square used to be and adjust the specific placement settings—these options require reading GeorgeS's link, above, to fully understand.