0 Replies Latest reply on Aug 31, 2016 10:04 PM by Joshayogi

    InDesign: Preparing Ad Sizes

    Joshayogi

      First:

       

      Everyone in these forums (including InDesign Secrets) helped me a lot with a recent design project I completed.

       

      I created a 100+ page magazine.

       

      Thank you.

       

      I'm hoping to bring up something I feel I could have done way better, to get feedback on where to start next time.

       

      Is there terminology for setting design parameters for Ads?

       

      If so I would be using that terminology here to ask questions but I haven't found anything that focuses directly on this topic anywhere.

       

      What is a good place to start when setting your Ad design parameters?

       

      Here's what I made:

       

      The magazines pages were 8.5" x 11" with a .25" bleed

       

      Full Page: 7.5" x 10"

      Half Page: 7.5" x 5"

      Third Page: 2.5" x 10"

      Third Page (Horizontal): 3.33" x 7.5"

      Quarter Page: 5" x 3.75"

      Quarter Page (Horizontal): 7.5" x 2.5"

      Sixth Page: 2.43" x 5"

      Sixth Page (Horizontal): 3.75" x 3.34"

       

       

      How bad did I mess up?

       

      Most of my issues came when the businesses decided to ignore the design parameters.

       

      But then I feel as if I missed some things.

       

      Should I be choosing whether I'll be using 3 columns for text, and other things like this before I start setting design parameters?

       

      Where do you guys start?

       

      What do you consider?

       

      Thank you