So I'm trying to figure out how to make the colors within my logo gleam and freeze over like an ice effect and I'm having trouble figuring out how to go about it. Kind of how this Nike logo has motion within it, i also want the colors to have a gleam & freeze effect to happen in my logo.
The example is 3D liquid simulation. Otherwise your question is way too generic to give any specific advice, especially since it seems more than obvious that you are a beginner. No point in explaining complicated stuff that you won't understand. Start by reading the help and watching tutorials. You're gonna need animated masks, animated effect parameters and a few other things.