Am currently working in website usability and following Jakob
guidelines, by employing his methods about user experience, i
that flash not only misses the target in showing what you
promote but also sets
users attention appart from the page's main tasks.
According to experiments a flsh application banner, even in
takes between 25 and 95 per cent of the user attention in the
firsts ten seconds.
I am currently working in this webite: todoexitoysalud.com
and i can aseverate that
it takes the user just five seconds in media, to know the
whole containt of the website.