Setting Up clickTags for a Third-Party Server

Report · Feb 24, 2017

I'm making banner ads with Animate for the Doubleclick environment, and I'm looking for a clear explanation on how to set up a clickTag so it can pull in a third-party's tracking/UTM. I've tried using insight from the sources below, but I'm still not confident I've set it up correctly. Any help would be appreciated!

How to prepare HTML5 assets for DCM - DoubleClick Digital Marketing Partners Help
HTML5 clickTag Tutorial - Learn how to build clickTag enabled HTML5 banners!

Report · Feb 24, 2017

for DCM its really just as easy as setting up a button to click to wherever. There is no need to create a clickTag with Animate anymore. You'll need to include a few things but essentially this handles it all. Inside DCM you will set up the end URL, if you have multiple URL's you can assign them there as well provided you have set up your html to do the same. The first link you provided has everything you need to get i t done. I also suggest searching the Ad Dev forums within this section.

<html>

<head>

var clickTag = "http://www.google.com"; </script>

</head>

[The rest of your creative code goes here.] </html>

Make sure your creative uses the click tag variable as the click-through URL:

Report · Feb 24, 2017

To add to this, DCM has a validator so you can zip up your files and test them before trafficking: HTML5 Validator

Each individual ad (HTML, images, and JS) should be in it's own zip file.

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Setting Up clickTags for a Third-Party Server

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