You need to save the metadata to the file so that it should save the EXIF data within the image.
Select one or more photos in the Grid view of the Library module and choose Metadata > Save Metadata To File(s), or press Ctrl+S (Windows) or Command+S (Mac OS)
Refer the article for information: Metadata basics and actions in Lightroom
Let us know if that helps.
The point under discussion here is that it does not matter if you include EXIF (meta)data in Lightroom then upload the image, LinkedIn and other social media sites strip it out by design
I assume the reasons include security and privacy of the individuals in the images.
i do save my metadata even though I add the metadata during the import process. I don't understand why the need to save metadata if it's already included and I can see it after exporting the file.
I guess John's answer is the correct one which I will investigate farther. If that's true it's really disturbing that some sites strip off IPTC and EXIF data as it means they can do whatever they want with the image.
as it means they can do whatever they want with the image.
I guess social media sites would say that uploaded images are low res and are unlikely to be used outside their social media platform. The EXIF may also contain sensitive info such as where you live, give clues as to your movements (for example leaving home to go on vacation) and divulge when the photo was taken.
Additionally, they may say that unwanted EXIF data in almost all the millions of images on their platform would consume unnecessary file space and add to download times.
If that's true it's really disturbing that some sites strip off IPTC and EXIF data as it means they can do whatever they want with the image.
That's not how copyright law works, at least not in Europe. Full copyright to the photographer exists from the moment the shutter is released, regardless of anything else. Marking the file as copyrighted is redundant and not required. It's implicit.
Of course, the photographer's name needs to be associated with the image in some way. But that can be in a caption, it doesn't have to be embedded in the file.
A caption will be hard to trance no? Do you want to tell me that marketing ads on FB or Instagram that use propriety photos are not copyrighted or have some embedded data that can be traced?
I'm just telling you how the legislation works. If you find your work used inappropriately, the copyright is there, metadata or not. It's easy enough to remove if that was all it took.
But I also think that social media and copyright are incompatible entities. If you worry about usage, don't post them there.
Copyright was invented to protect printed, physical material. It doesn't really work well on the internet, and it's almost impossible to enforce or follow up. That's why Creative Commons license models are becoming increasingly common. That doesn't mean free for all, but accepting that distribution is almost impossible to prevent, you instead specify conditions for that distribution. Naming the author, no alterations, no commercial use, that sort of thing.