Let's say you have a single text frame with 2 colums:
If you anchor the image as anchored frame in its own paragraph and
- if this paragraph with the anchor in it has spanning colums it would run like in A
- if you anchor it in a normal text or paragraph without spanning column in the left column it would run like in B.
- If you don't anchor the image it would run like in B.
How it works better you have to decide based on the content.
Personally, I'd say A, but maybe you could reduce the gutter and increase the space above and below the image to make it more obvious to the reader. Or vice-versa if you went with B.
But as Willi says, it depends on the content, particularly if the image is referenced in the text.
Well given that most people read from top to bottom left to right I would say B.
How many articles do you pick up where they go from top left to right first and then bottom?
I can't think of many....
Just honest thoughts...
You would have to justify better why to use A... I'm not convinced..
Although I take Willi's and Danny's points into consideration.
Good point. I think if you break all columns down the centre like that, you risk disorientating the the reader a little whichever way the text flows.