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Have you tried exporting a 24-bit flattened .png? Give it a different name so you don't overwrite yor source file. That should be better quality than the .jpg.
Fireworks is available in Design Premium 3.3 version. You can try opening the file in Illustrator or Photoshop and export it as a PDF file.
For your information: Fireworks CS4 natively allows for export to PDF. All the pages within fireworks png file are exported as different pages of PDF document.
Unfortunately, a "perfect quality" PDF from a bitmap at 120 pixels/inch is probably not possible, though it definitely will not look as soft and blurry as a 72 pixels/inch bitmap would!
If your original Fireworks file is not just a bitmap but is instead composed of vectors, you could increase the pixels/inch of the document to 150 (for marginal improvements) or 300 and export a new PNG 24 image. (Unfortunately I don't have a copy of MX 2004 here, but in CS3 and CS4 you should make sure that no objects are selected on the canvas, then click the "Image Size" button in the Property Inspector, and change the resolution value to 150 or 300 pixels/inch. The vector objects will maintain their relative proportions and positoin, the bitmap objects (if any) will be upsampled and made larger, and the canvas size will increase. Now export the image and try converting that to a PDF for hopefully better quality.)