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I really should learn Captivate some time! Their web page implies that it can do the whole production:
It's hard to say whether Adobe Animate is the right choice, without knowing if you have someone already that knows Animate and can create the animations for you. If you were going to have to learn either tool, I don't know what's involved in getting going in Captivate, but I would say you will have quite a few things to learn in Animate.
As far as publishing goes, Animate publishes just the amount of HTML needed to make that one animation work. Normally I think that people would use Dreamweaver or Muse to create the site, and then import the published files from Animate. One option is to publish as OAM files, which can plug in as a self-contained module into the page you're creating.
If you haven't done so already it's worth asking a similar question in the Captivate forum: