1 Reply Latest reply on Aug 20, 2016 10:36 AM by ritikam90154231

    Transaction Vs Conversion


      I want to know how is successful transaction different from conversion rate?

        • 1. Re: Transaction Vs Conversion
          ritikam90154231 Adobe Employee

          Hi Parth,

          Transaction typically refers to generation of revenue, Not Every Conversion will have a transaction value. For instance in Service sector industries conversion like sign up etc do not have a revenue value attached and hence would not have a transaction value. On the other hand, retail industry would generally have a transaction value attached with every conversion (Product sold).


          Hope this Helps!