1 Reply Latest reply on Aug 26, 2016 3:39 AM by ManuMalhotra

    Ad Recommendation


      Hi Guys,

      I would be creating Text Ads for a google search campaign. I was wondering if the experts here could share some recommendations/ Guidelines/ Best Practices for creating Effective Ads for search engines? It would be a great help.

      Thanks in advance.

        • 1. Re: Ad Recommendation
          ManuMalhotra Adobe Employee

          Hi Parth,

          I am sure you are going to follow the google guidelines while creating the ads

          Apart from that here are the best practices you can follow

          • Make sure value proposition is clearly stated and the ads are relevant to the ad group and the landing page which will eventually lead to a good customer experience
          • Also, opt in for ETAs
          • Have at least 3-4 ads in an ad group and one atleast with creative device preference set as mobile.
          • Having strong CTAs is recommended
          • You might also like to run Ad copy test at a later stage
          • Look for Brand guidelines from your advertiser/client. Their dos and donts matter!
          • Spell check and typo checks is highly recommended

          All the best!