1 Reply Latest reply on Oct 15, 2015 7:29 PM by lily_jiang

    Different search engines in 1 Portfolio?

    summit_attendee Level 1

      I have search campaigns on Google, Microsoft and Baidu. Can I put all those campaigns in one Portfolio?

      • 0. Re: Different search engines in 1 Portfolio?

        Yes. A Portfolio can have campaigns from different search engines. Provided all those campaigns have a common objective, budget and currency. Some search engines are more prone to algorithmic changes (which ends up affecting all the campaigns if they are in 1 portfolio), and hence some advertisers like to split search engines  into different portfolios to insulate campaigns.