1 Reply Latest reply on Oct 15, 2015 7:29 PM by gbhat@adobe.com

    Final entity on which to place bids (Search)

    stanley_miller1 Level 1

      For Search, are you setting bids for every unique keyword and match-type combination?

      • 0. Re: Final entity on which to place bids (Search)
        gbhat@adobe.com Adobe Employee

        The final entity on which we place bids is called a Bid Unit. 

        A Bid Unit (in Search) includes the keyword and match type. In addition to that, we have also included campaign level information. So the same keyword and match type combination, if they are in different campaigns, will get different bids. 

        So in short, a Bid Unit = a combination of keyword + match type + campaign.