0 Replies Latest reply on Aug 3, 2016 7:40 PM by nivedan_kumar

    Bulksheet for AMO Social

    nivedan_kumar

      Bulksheet

      A bulk sheet is a file that contains campaign data in a specific format and can be used to quickly create new or modify existing campaign structure data and ads.

      • Creating Bulksheet :
      • Click the Social tab. In the submenu, click Bulksheets.
      •  
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      • In the toolbar, click Download Bulksheet.
      • Picture1
        • Specify the bulk sheet settings:
          On the Selections tab, enter or select information in the fields.
      • Picture4 Picture3
      • (Optional) On the Filters tab, indicate criteria for specific ads to include in the bulk sheet:
        Select a parameter (account, campaign, or ad group name or ID; or any element of an ad), select an operator, and then enter the applicable value.
      • ClickDownload.
        When the task begins, the file is listed on the Bulksheets tab. When the file is created, you will receive an email notification with a link to the file; depending on the amount of data being compiled

      Bulksheet Layout

      • Taking example for Facebook Bulksheet here.
      • Structure of this bulksheet assuming a campaign with one adset and one ad
      • To simplfy steps , I have broadly classified Bulksheet Columns as below
                                                 
        Column 
      RowAd set Properties  
       Ad propertiesP – AAPost properties
        AB – CWCarousel Ad properties(Multi product Ad details)
        DD – DHTag details (View tag and URL Tag)
        FM – FVID
        FW – GBAd Specs linking in IDs
      • To make new campaigns through Bulksheets
      • Name of campaign should be unique for account
      • IDs need to be removed from Column FS to FV depending on the creation of Ad, Adset or campaign
      • Column FP – FR Show status , should be Active or Paused.
      • Save and post.

      Example: To create Two Ad sets with three Ads each

      • Follow steps mentioned in slides 2-3 to download Bulk sheet of already created Ad set with three Ads
        • Change the name of Ad sets in column D
        • IDs need to be removed from Column FT to FV the creation of Ad, Adset or campaign
        • Column FP – FR Show status , should be Active or Paused.

      Picture6 Picture5

      • L3 campaign ID with remain As it is , this denotes the campaign ID
      • Copy Row 2-5 in bulksheet to create As many Ad sets or Ads , for this example we are creating two Adsets with three Ads
      • We will copy and paste row 2-5 just below in the rows 6-9.
      • Save the bulksheet and Upload
      • This will create Two new Adsets with three Ads in each for the same campaign.
      • Example Bulksheet to be uploaded

      Changing Ad copy

      • Changing any of the Ad properties will create a new post in Power editor
      • First step here would be to remove the Link object ID – Column FO

       

      • Changing Ad properties
        • Changing Body Text can be done by changing Column Q- Message ( Column P also contain the same text however can be left as it is)
        • Changing Image need Image properties and should be uploaded in the system
        • Changing URL – need to edit the URL in column T (Base URL).
        • Need to change the URL in same format as present in bulksheet.
        • Headline, Display link, Description and Call to Action need to be edited in their respective column W,X,Y and Z.

      Trackers

      • The method by which destination URLs are generated for the account:
        • EF Redirects are generated by default for all the builds through AMO for Social
        • Only agency account managers, Media Optimizer account managers, and administrators can change this value from the default.
      • View tags and URL tags are generated per Ad in Bulksheet – VT tags are not generated for Custom audience targeting.
      • Pre-Sync : Instructs Media Optimizer to synchronize its files with the specified campaigns to ensure that all data is the same.
      • This functionality can be used to generate the tags after the build is complete is case of the missing tags
        • We just have to download bulksheet with presync functionality Checked and upload it again without changing anything in the bulksheet
        • Example where Presync can be used to Generate tracking tags:
          • Campaign created with placement selected as news feed
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          • Ad set created for Custom Audience but later assigned interests in Power editor

       

      Changing Objective through Bulksheets

      • Objectives can only be set for new campaigns built through Bulksheets , it cannot be modified once the build is in place.
      • We need to update Column L – L3 Campaign Objective to change the objective as per requirement and delete all the IDs from column FS to FV as new Campaign,Adsets and Ads will be created.
      • For all the be below mentioned objective we need to change the following in bulksheet , Column FY- optimization Goal.
                                               
      L3 Campaign ObjectiveOptimization GoalPromoted Object
      WEBSITE_CONVERSIONSRequiredRequired
      WEBSITE_CLICKSRequiredNA
      MOBILE_APP_INSTALLSRequiredNA
      POST_ENGAGEMENTRequiredNA
      VIDEO_VIEWSRequiredNA
      PAGE_LIKESRequiredNA
      LEAD_GENERATIONRequiredNA

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      • For objective Website conversions we need to assign Pixel in following format and for others this field should be blank

      {“pixel_id”: “6027919878144”}  ( Promoted Object column – GI).

       

      Find the original blog here: https://blogs.corp.adobe.com/amo-social/#