0 Replies Latest reply on Oct 19, 2016 2:49 PM by Gigazelle

    #Adobechat - What opportunities and challenges does the future of digital experiences present for marketers?

    Gigazelle Adobe Employee

      Each week on Twitter, @AdobeMktgCloud asks several questions to the community. Responses are transcribed here to facilitate further discussion. The following is question 3 asked Oct 19 2016:

      What opportunities and challenges does the future of digital experiences present for marketers?

      Christoph Trappe @CTrappe
      Challenges: True attribution and impact. Opportunities: Relevance and also: ca-ching.

      Nate Dame @seonate
      At the risk of sounding cliche, challenges ARE opportunities for marketers. That's where you differentiate your brand.

      Jennifer Baker @JenniferBakerCo
      The ability to grow your business w/ the changes in tech can be both an opportunity & challenge!

      Rina Popat @RinaSPopat
      Digital is confused w/ automated. A personal touch has a better ROI than automated; e.g. the auto twitter DM.

      Pernille Korzon @PernilleKorzon
      Fast, fast, faster digital market place and a more impatient customer / reader

      Rina Popat @RinaSPopat
      Cyber security is a big challenge. We might be able to reach a bigger audience but data needs to be secure.

      Venture @VentureComms
      Ensuring your team are experts on the changes in digital marketing tools.

      Ken Burbary @kenburbary
      Measurement of brand experiences is still a challenge. Currently often a bucket of click-based metrics.

      Joel Renner @JoelRRenner
      I wish more marketers had conversations instead of pushing content and trying to be visible at all times.

      Manzar Mashhood @Manzar360
      Org dysfunction and lack of analytics/attribution are stifling organization cooperation, which is not good for customers

      What are your thoughts on this question? If you didn't have an opportunity to respond on Twitter, please share your thoughts here!