7 Replies Latest reply on Dec 10, 2015 11:44 AM by taciac

    Analytics tags vs. Omniture

    piotrc11718157

      Hi, 

      In the time of AdWards camapign, client switched from Analytics to Omniture. we didn't manage to change url :/      

      Does Omniture recognize Analytics tagging? 

      Regards,

      Piotr

        • 1. Re: Analytics tags vs. Omniture
          Shekhar_Dhiman Adobe Employee

          Thank you for reverting on this.

          As per my knowledge it can collect the data but the GA tags would not work with Adobe Analytics.

          Thanks!

          • 2. Re: Analytics tags vs. Omniture
            piotrc11718157 Level 1

            Hi,

            Yes, I meant Google Analytics. Sorry for not being precise.

            • 3. Re: Analytics tags vs. Omniture
              Shekhar_Dhiman Adobe Employee

              Hi There,

              Thanks for reaching out to Adobe Community.

              Apologies but not sure whether I understand your query correctly. Are you referring to Google Analytics tags?

              Thanks!

              • 4. Re: Analytics tags vs. Omniture
                piotrc11718157 Level 1

                thanks!

                So maybe You can help me with tracking data form AdWords campaign?

                There is report called traffic source: Search Engines - Paid 

                Can You tell me which of below might refer to AdWords, unspecified or Google-Poland?

                                                                                    
                1. Unspecified 2,72985.1%19,25684.6%
                    
                2. Google - Poland 46714.6%3,11513.7%
                    
                3. Google 792.5%3841.7%
                    
                4. Google - Canada 10.0%100.0%
                    
                5. Google - United Kingdom 10.0%80.0
                • 5. Re: Analytics tags vs. Omniture
                  Shekhar_Dhiman Adobe Employee

                  Hi,

                  thank you for your note.

                  I would request you to breakdown the unspecified report by referring domain and see if you get Adwords data there.

                  Thanks!

                  • 6. Re: Analytics tags vs. Omniture
                    piotrc11718157 Level 1

                    Hi,

                    this is what I got. 

                    should I assume that traffic from google.pl is AdWords?

                    One more question do You have any contact to person who could arrange training for media agency? 

                     

                                                                                                                                                                              
                        
                    Search Engines - Paid by Original Referring Domains            
                    Visits
                               
                    Unique Visitors 
                               
                    Page Views 
                             
                    Bounce Rate 
                        
                    1.Unspecified 4,716 3,428 33,522 24.99%
                        
                     1.google.pl 2,53753.8%1,82353.2%18,79556.1%21.73%
                        
                     2.Typed/Bookmarked 1,58133.5%1,17134.2%11,22733.5%27.07%
                        
                     3.google.com 2044.3%1414.1%1,2103.6%32.99%
                        
                     4.bing.com 911.9%682.0%6992.1%23.08%
                        
                     5.nerf.pl 761.6%431.3%4281.3%28.38%
                        
                     6.facebook.com 
                    • 7. Re: Analytics tags vs. Omniture
                      taciac Level 4

                      Hi Piotr

                      It would depend on what is in your Paid Search Detection rules. If your paid search detection was set up to recognize a specific query parameter then it would have passed into the "Paid" report. If the search detection rules do not match the AdWord rules you are looking for, it would be in the natural report. If Adobe Analytics wasn't implemented on the website at the time and only GA coding was present, the data wouldn't be in the report. Paid Search Detection can be checked by going to Admin > Report Suites > select the report suite in question > Edit Settings > Paid Search Detection.

                      One thing you can do is pull a Data Warehouse report with 'referrer'. This will give you the full query string regardless of which report it was in for Analytics. If you know which query parameter you are looking for you could create a segment to look for specific referrer values. This will help you validate what is in the paid search detection report. For example: if my AdWord query parameter is 'qadword=' I would look for '?qadword=' in the referrer. 

                      For more information on Paid Search Detection check out this article: adobe.ly/1TDnKUu

                      -Tacia