4 Replies Latest reply on Nov 15, 2017 1:15 PM by labu87202718

    Sharing Audience Manager segments to Analytics

    markr61042117

      An AAM segments be shared to Analytics for reporting? Use case: If we have an AAM segment of 50K impressions from a banner ad campaign, can we share that segment to Analytics in order to understand what those "view through" visitors went on to do on our site?

      • 0. Re: Sharing Audience Manager segments to Analytics
        Shekhar_Dhiman Adobe Employee

        Hi Mark,

        Thanks for reaching out to Adobe Community.

        I would suggest you to kindly go through the below doc and see if it helps:

        https://marketing.adobe.com/resources/help/en_US/aam/c_sc_dil_intro.html

        Thanks!

        • 2. Re: Sharing Audience Manager segments to Analytics
          KristiB Level 3

          Hi Shekar - where in the document should we be looking?  I was unable to answer the question with the link you sent.

          • 3. Re: Sharing Audience Manager segments to Analytics
            taciac Level 4

            Currently segments can be shared to the cloud from Analytics, but Analytics doesn't receive segments from the cloud. A possible workaround would be if the banner ad campaign data is passed into Analytics a segment could be created in Analytics based on that data. 

            • 4. Re: Sharing Audience Manager segments to Analytics
              labu87202718

              Audience Manager and Analytics have introduced the ability to share segments from AAM to AA. This document contains the pre-requisites and instructions.