The title says most of it, we have a site where the user can compare multiple products at once. We'd like to be able to track what products were being compared to each other. I tried setting it up so we have a custom event "compare" and then set the product variable to have each of the products being compared. The problem now is how can we report on this? I can see overall here were the products that were compared, but cannot report on "Product 1 was compared with Product 2" which is the data we really need. Any suggestions?
Instead of having individual product variable, you can set all products in same variable (E.g. Auto|Motorcycle|Home|Renters) along with "Compare" event.
Then generate a event report and corelate it with the product variable.
Hope that works out.