14 Replies Latest reply on May 5, 2017 3:38 AM by ParitMittal

    Google Analytics integration with Adobe Target

    matthewb20515613

      Hi, Has anybody had any success in integrating Adobe Target with both GA classic and universal analytics - Most of the posts I've seen are fairly outdated (c.2012)

      I'm looking to pass the test variation name into a GA event so we can track transactional impact of tests.

      Thanks

        • 1. Re: Google Analytics integration with Adobe Target
          ParitMittal Level 5

          Hi Mathew,

          To achieve the use case discussed above,  You need to create an HTML offer inside Adobe Target and then in that offer you can write the JS code to pass data to GA and then apply the offer to an Experience inside an Activity (Campaign) . Please follow the below steps to achieve the same :

          • Login to Adobe Target
          • Add a new HTML Offer (Offers > Create > HTML Offer)
          • Name the offer say "Testing Offer"  Configure and paste in the JavaScript code (with the <script> tags intact)

            You may customize the below  Google Analytics code as per your need
          Here’s the script:

          <script type="text/javascript"> alert("Your Campaign name is " + '${campaign.name}' + " :Your Experience name is "+ '${campaign.recipe.name}'+" :Your campaign Id is "+'${campaign.id}' +" :Your Experience ID is "+ '${campaign.recipe.id}' + " :Your Experience Traffic Type is "+'${campaign.recipe.trafficType}'); var sCampaignName='${campaign.name}'; var sExperienceName = '${campaign.recipe.name}'; _gaq.push(['_setCustomVar',1,'Target' + sCampaignName,sExperienceName,1]); _gaq.push(['_trackEvent','Target',sCampaignName,sExperienceName,undefined,true]); </script>
          • Apply the above created Offer to an Experience in an Activity say "Experience B"

          • For Validation & Testing , we have put alert in offer created above & output will be similar to the snapshot shown below :

          Thanks & Regards

          Parit Mittal

          • 2. Re: Google Analytics integration with Adobe Target
            matthewb20515613 Level 1

            ParitMittal wrote...

            Hi Mathew,

            To achieve the use case discussed above,  You need to create an HTML offer inside Adobe Target and then in that offer you can write the JS code to pass data to GA and then apply the offer to an Experience inside an Activity (Campaign) . Please follow the below steps to achieve the same :

            • Login to Adobe Target
            • Add a new HTML Offer (Offers > Create > HTML Offer)
            • Name the offer say "Testing Offer"  Configure and paste in the JavaScript code (with the <script> tags intact)

              You may customize the below  Google Analytics code as per your need
            Here’s the script:

            1. <script type="text/javascript">
            2. alert("Your Campaign name is " + '${campaign.name}' + " :Your Experience name is "+ '${campaign.recipe.name}'+" :Your campaign Id is "+'${campaign.id}' +" :Your Experience ID is "+ '${campaign.recipe.id}' + " :Your Experience Traffic Type is "+'${campaign.recipe.trafficType}');
            3. var sCampaignName='${campaign.name}';
            4. var sExperienceName = '${campaign.recipe.name}';
            5. _gaq.push(['_setCustomVar',1,'Target' + sCampaignName,sExperienceName,1]);
            6. _gaq.push(['_trackEvent','Target',sCampaignName,sExperienceName,undefined,true]);
            7. </script>
            • Apply the above created Offer to an Experience in an Activity say "Experience B"

            • For Validation & Testing , we have put alert in offer created above & output will be similar to the snapshot shown below :

            Thanks & Regards

            Parit Mittal

             

            Thanks Parit, When I click configure I get multiple options e.g. 'Add mobile viewpoints' but nowhere I can see where to apply my specific offer Ive created?

            • 3. Re: Google Analytics integration with Adobe Target
              ParitMittal Level 5

              Hi ,

              Please click "Content" arrow ">"  inside the experience to apply the offer to experience,

              Thanks

              Parit

              • 4. Re: Google Analytics integration with Adobe Target
                matthewb20515613 Level 1

                Thanks..I guess the problem I have is that I cant see any content arrow or anywhere to apply the offer (as per screenshot)

                • 5. Re: Google Analytics integration with Adobe Target
                  gaurav_narale

                  I am interested in knowing this as well. Same as Matthew I am not able to see content option anywhere under configure.

                  • 6. Re: Google Analytics integration with Adobe Target
                    ParitMittal Level 5


                    Hi Gaurav/Mathew

                    The example I have explained above is for Form Based Experience Composer but it seems you both are using Visual Experience Composer so in VEC , Once the Page Loads in an Experience , When you click on a page element which you want to replace with the offer , a menu shows the options that are available for that element type. Click Swap Offer and then select the the offer say "Testing Offer" from content / Offer library.

                    For more VEC options see : https://marketing.adobe.com/resources/help/en_US/target/target/r_viztarget_options.html

                    Thanks & Regards

                    Parit Mittal

                    • 7. Re: Google Analytics integration with Adobe Target
                      matthewb20515613 Level 1

                      Thanks,

                      As we are not building out a new offer and the GA code is additional to existing content all that happens is it removes whatever we have selected and replaces with the GA tracking code. 

                      Is there no way of adding into the page another way? I have used a variation inside the custom code section but it doesn't seem to fire inside Google Chrome

                      • 8. Re: Google Analytics integration with Adobe Target
                        matthewb20515613 Level 1

                        The code below seems to be working  - you have to copy into the custom code section of each test and variation. you also need to remove from adding into the head of each page. 

                         

                        <script type="text/javascript">

                        var _gaq = _gaq || [];
                        _gaq.push(['_setAccount', 'UA-#######-1']);

                        try {
                             if (typeof(s_tnt) == 'undefined') {
                                  var s_tnt = '';
                             }
                              
                          if (typeof(_gaq) == 'undefined') {
                                  var _gaq = [];
                             }
                          
                             s_tnt += '${campaign.id}:${campaign.recipe.id}:${campaign.recipe.trafficType},';

                             var sCampaignName = '${campaign.name}';
                             var sRecipeName = '${campaign.recipe.name}';

                             if (sCampaignName.length > 0 && sRecipeName.length > 0) {
                                 
                                  _gaq.push(['_setCustomVar',1,'Target:' + sCampaignName,sRecipeName,1]);
                                  _gaq.push(['_trackEvent','Adobe Target',sCampaignName,sRecipeName,undefined,true]);

                             }
                        }
                        catch(e){
                        console.log(e.message);
                        }
                        </script>

                        • 9. Re: Google Analytics integration with Adobe Target
                          gaurav_narale Level 1

                          How will this work if i have a redirect url as Experience B? The interface does not allow to make any changes to custom code once I enter the redirect url in Experience B.

                          • 10. Re: Google Analytics integration with Adobe Target
                            matthewb20515613 Level 1

                            I'm not sure there is a solution here other than potentially passing over a ? url tracking code when you redirect and comparing visits of that vs. control - A bit messy I think but would still be able to track the 2 variations in GA. 

                            • 11. Re: Google Analytics integration with Adobe Target
                              ParitMittal Level 5

                              Hi Gaurav/ Mathew,

                              I hope that answers provided above resolves your query. If yes, Can you please mark this query as resolved.

                              Thanks & Regards

                              Parit Mittal

                              • 12. Re: Google Analytics integration with Adobe Target
                                gaurav_narale Level 1

                                Hi Parit,

                                Really appreciate your help in answering the questions.

                                I am still not able to resolve this completely as stated in my previous post. I am running an A/B test using visual editor. My experience B is a redirect URL. I would love to track both experiences A and B separately in GA. The problem is as soon as I enter redirect URL in experience B, the interface locks up and does not allow me to add any custom code or swap offer. Do you have any suggestion?

                                Regards.

                                • 13. Re: Google Analytics integration with Adobe Target
                                  fabiáni62494629

                                  I have the same problem...

                                  In addition, is it possible to load a script on a whole activity?

                                  thanks!

                                  Regards

                                  • 14. Re: Google Analytics integration with Adobe Target
                                    ParitMittal Level 5

                                    Hi Fabian,

                                    The code editor is currently available for A/B, Experience Targeting, Multivariate Test, and Automated Personalization activities. The code editor is disabled for overlay and if a redirect is applied to an Experience.

                                    Also, We can't load an script on a whole Activity it has to be alplied to individual Expereinces

                                    Regards

                                    Parit