1 Reply Latest reply on Mar 24, 2017 4:45 AM by JagpreetSingh

    [Adobe Summit 2017 Sneaks] BRINGING NEW REALITIES TO CUSTOMER EXPERIENCES

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      SNL’s Kate McKinnon hosts Adobe Summit Sneaks.

       

      Do you wish your Alexa or Google Home were even smarter? What if our voice assistants could tell us about store promotions or help us plan a day’s activities while on vacation? Thanks to #BeyondClick, this is now a real possibility.

      #BeyondClick was one of seven sneaks shown at Adobe Summit this year. Our Sneaks sessions are always an audience favorite – our tech geniuses take center stage in a series of 4-minute demonstrations that provide an entertaining, fast-paced glimpse into the latest marketing technology at Adobe.  Whether these projects become product features or not, it’s always fun to watch our engineers show off what they’ve been working on.

      This year’s sneaks were co-hosted hosted by SNL’s Kate McKinnon and Adobe’s Steve Hammond, senior director of strategy and innovation. We were wowed by the marketing potential of virtual reality, artificial intelligence and the Internet of things, and had a lot of laughs along the way.

      Unlike our keynotes that we live stream, Sneaks is a session exclusive to those on the ground, but shhhh… we’re making some of it available for those who couldn’t be there with us. Check out some of our favorites from Summit 2017 with video replays.

      #MktgVR

      This sneak combines Creative Cloud and Experience Cloud to dynamically inject targeted advertising into the virtual reality experience and create a new, non-disruptive channel for marketers.

       

       
       

      #RightSpotIQ

       

      Reaching the right customer with the right offer at the right time is tricky business.  This demo shows new ideas for visualizing customer data across a city and applies insights from Adobe Sensei machine learning to optimize geo-fence boundaries and automatically generate push offers.

       

       

      #JourneyAI

       

      Adobe Experience Manager, Adobe Analytics and Adobe Sensei machine learning are applied in this sneak to develop a more holistic view of the customer experience, predict customer sentiment and orchestrate the customer journey.

       

       

      #BeyondClick

       

      Do you wish your Alexa or Google Home was smarter? In this demo, we explore how voice assistants can be combined with customer data and existing APIs in the Adobe Marketing Cloud to enable new voice-centric brand experiences and increase loyalty during a hotel stay.

       

      #AIExperience

       

      This sneak taps into Adobe Sensei’s AI technology to analyze a brand’s digital asset management system in Adobe Experience Cloud and then makes intuitive recommendations about both layout and content geared toward unique demographic targets.

       

       

       

       

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