4 Replies Latest reply on Mar 12, 2017 4:47 AM by arpitgupta26

    Using profile parameters

    pamh555 Level 1

      I am working on a POC for calling profile parameters in an mbox, and I see plenty of instruction for how to do this in Target Classic, but nothing in Target Standard. Is anyone doing this now?

        • 1. Re: Using profile parameters
          Løjmann Level 3

          Hi Pam,

          Can you share a few more details about what you are trying to do, then I'll see if I can help you.


          • 2. Re: Using profile parameters
            pamh555 Level 1

            Absolutely! The goal of the POC is to use an mbox to load profile parameters for authenticated users into Target, then on another device/browser, after authentication, to use those profile parameters to deliver content [specifically populating an ordering widget]. In a use case we would use dynamic values, but for the POC we are great with static.

            e.g., of adding the parameters [per https://marketing.adobe.com/resources/help/en_US/target/target/r_target_behavioral_steps.h tml]

            <div class="mboxDefault">
                <p>Testing adding profile parameters.</p> 
            mboxCreate('test_profiles', 'profile.eVar45=eVar45', 'profile.origin=DAL', 'profile.destination=NYC', 'profile.dateOut=02/12/2017', 'profile.dateRtn=02/12/2017', 'profile.paxType=ADT', 'profile.promo=flyfree');

            It is my understanding that in Target Classic, we would then use something like following code in the offer order to 'show' the profile parameter values: ${profile.origin}

            I am not seeing any values passing however.

            • 3. Re: Using profile parameters
              Løjmann Level 3

              Hi Pam,

              If you via a mbox (or the API) populate the specific profile field, then you need to refer to it like ${profile.paxType} and if you created the specific profile field via Profile Scripts, then you would use ${user.paxType}.

              It is therefore important, that you always know how you are populating the specific field within Adobe Target.


              Try that out and let me know if it works :)


              Best Regards,


              Thomas Løjmann

              Lead Architect

              eCapacity A/S

              • 4. Re: Using profile parameters

                Hi Pam,

                Just wanna confirm here , I believe you are adding the script code to your mbox.js file , if not than try that.

                For better debugging of mbox call : can you check the mbox trace by adding the url with the below parameter


                You can grab the authentication token from your marketing cloud by going to  [Target -> Setup Tab -> Implementation on Left Rail ]

                Hope this helps .


                Arpit Gupta