I want to know what the different options are around integrating AEM and Target and there respective positives and negatives.
From what I can see, there are the following options
1. Using DTM and adding a tool
2. Creating a Cloud Services Config in AEM for Target.
Are there any benefits to either method?
The Adobe Target Tool is the recommended way to implement Target via DTM. The Adobe Target Tool supports:
Please see the following documentation for more help :https://helpx.adobe.com/experience-manager/using/integrate-digital-marketing-solutions.htm l
Thanks & Regards
Great question. There's pro's & con's to each approach, ultimately it boils down to "What is the business trying to achieve?"
Can you share which Target Sku you've purchased? If you have Target Premium, I suggest implementing Target as an ad-hoc system, so the business can utilize the full premium suite (AP, Recs, Auto-Target and MVT)
See the attached slide, it references the 4 Target/AEM implementations.
My suggestion is either Blue or Purple - or a combination of the two, yes, it's possible.