2 Replies Latest reply on Oct 20, 2016 7:07 PM by YogitaBist

    How is lift is actually calculated ?

    YogitaBist Level 2


      I have observed that in the results dashboard the lift is not accurate across many experiments. 

      According to Adobe help documents lift is = CR(Alternative)-CR(Control)/CR(Control)*100

      https://marketing.adobe.com/resources/help/en_US/tnt/pdf/Test&Target_reporting_calculation s.pdfhttps://marketing.adobe.com/resources/help/en_US/tnt/pdf/Test&Target_reporting_calcul ations.pdf

      As per the formula : [(0.17%-0.10%)/0.10%]*100 should be 70%

      However it shows : 64.44% (Refer attachment).

      Is there any other factor involved in the calculation ?