I'm doing A/B test by changing the movie playing in my homepage to another movie (shorter one). i want to know if it has affect on registrations.
Basically,I want to check if visitors in my homepage watched the video (play video button) and then requested a demo and got up to the "thank you page".
"Play video" (video popup) button -> Request a demo button (page with form to fill) -> submit - thank you page.
How can i check if people who watch the shorter video on version B reached more or not to the final "thank you" page?
As per our understanding it's an Analytics use case. To achieve the same you can use "Success Event Pathing" concept. You have to pass the name of the Success Event to a Traffic Variable (sProp) on the page in which it occur & enable pathing on the same throguh Analytics Admin section . For your use case-
Step 1 s.prop1=<VideoName>;
Step2 s.prop1="Request a Demo Page";
Step3 s.prop1="Thank You Page"
Please find below links to some of the articles around the same :
Thanks & Regards
Thanks for advising!