We have recently launched Recommendations on our site and the business is wondering if it's possible to insert/merge the same recommendations into an email. Possible?
Thanks very much Andrew, we're looking into this!
It certainly is possible as long as you can call Target from the email at build-time. Here's some documentation - https://marketing.adobe.com/resources/help/en_US/rec/r_Integrating_Recommendations_with_Em ail.html
One of the better use cases we saw recently was passing the recipient's favourite category in the entity.category parameter and setting a best sellers in category criteria for the recommendations campaigns.