2 Replies Latest reply on Oct 15, 2015 7:29 PM by Community Administrator

    What are the different kinds of Targeting logic?

    Community Administrator Adobe Employee

      What are the different kinds of Targeting logic?

      • 0. Re: What are the different kinds of Targeting logic?
        Community Administrator Adobe Employee

        Campaign level - only for email campaign and show static page/experience;
        Location level - Explicit logic (if something is shown or not);
        and Experience Level - Targeted experience (what content is actually shown).

          • 1. Re: What are the different kinds of Targeting logic?
            gina_casagrande

            We offer tons of different targeting options. The Adobe Target visitor profile automatically captures information about visitors

            • referrer variables - how did they get here, what was their search keyword, etc.
            • environment variables - geo-location, browser or device type, etc
            • site behavior - have they purchased before, what were they interested in, new versus returning, etc.
            • temporal variables - number of visits, time on site, day of week, etc.
            • offline variables - any data (not PII) you want to make available to Target, CRM, Point-of-sale, etc.

            This robust anonymous profile allows us to do the following Targeting within Adobe Target:

            • Geo-targeting
            • Rules-based targeting (explicitly defining what experience you want a group of visitors to receive. Ex - new visitors will get this trust messaging); Another example is setting a rule for % visitors that can enter a campaign.
            • Automated Behavioral targeting - takes all the offline and online data that we capture and uses predictive modeling and real-time decisioning to deliver the right content to each individual within milliseconds.
            • Segment discovery - this Automated behavioral targeting also surfaces predictable segments in your reports to help you identify audiences you may not have thought to target to.
            • We also offer Automated A/B/N campaigns that automatically target the best performing content not only to your audience as a whole, but also to each segment that you've added as well.