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I'll preface by saying I am not much of a fan of search functions (or "googling" as it is now known),but here are some thoughts:
If you have a few key items, like "co-pay," that can confuse the user, you can add those to your content and hopefully the search will put these at the top. For example, you could write "copay (sometimes written as 'co-pay')" in the first instance where it is introduced.
It is hard to foresee what the user might search for, but this is the same thought process you would use in creating an index. Instead of index items, you would be adding them in the content.
Otherwise, you would need to instruct your users on how to use the search function - when to use quotes, AND, etc.
I am also not a fan of the search function but as hard as I try I just cant persuade my users not to use it. So, that being said, I have tried to teach them how to use it properly to no avail. And in my experience with RoboHelp search function, quotation marks do not work as they should, or at least as they do with most searches. Maybe searching for things will furstrate them to the point of not using it and my goal can be acheived via that route haha.
Still might be worth using an index. If you can demonstrate the two side by side you may find you succeed, especially as an index can find something on the first one or two letters of what you're lookng for. When I explain this to users I generally explain about search being based largely on topic title, where as indexes are free of said limitation....