Each week on Twitter, @AdobeMktgCloud asks several questions to the community. Responses are transcribed here to facilitate further discussion. The following is question 8 asked Oct 19 2016:
What advice would you give to marketers looking to provide exceptional digital experiences to customers?
Ken Burbary @kenburbary
Listen. Listen. Listen. Learn about and focus relentlessly on the customer, needs, wants, expectations.
Daniel Newman @danielnewmanUV
Exception #DX requires excellent use of #BigData while creating a highly engaged (read: Human) and personal experience.
As Ana Grace from GoDaddy, says: "Let customers show you the way to create exceptional experiences".
Focus on your audience first. The experience comes second.
Nate Dame @seonate
Everything has to be seamless and awesome cross-channel -- from email to social to content to events to direct mail, etc.
David Daniels @EmailDaniels
Capture preferences, listen to them, measure satisfaction as a KPI for value and market to them in that manner.
Nathan Farner @ncfarner
Adopt the technology that enables marketers to understand their consumer!
Christopher Thames @ChrisThames29
Survey. Ask your customers how they would like to be digitally engaged. Email, social, chat, etc.
Cory Edwards @coryedwards
Find a way to make it feel personal, special... even when your customer base may be in the millions.
If you could give digital experience advice to fellow marketers, what would it be? If you didn't have an opportunity to respond on Twitter, please share your thoughts here!