0 Replies Latest reply on Oct 19, 2016 2:39 PM by Gigazelle

    #Adobechat - As new digital channels are invented and come into play, how do you determine which are revolutionary and which are hype?

    Gigazelle Adobe Employee

      Each week on Twitter, @AdobeMktgCloud asks several questions to the community. Responses are transcribed here to facilitate further discussion. The following is question 2 asked Oct 19 2016:

      As new digital channels are invented and come into play, how do you determine which are revolutionary and which are hype?

      Christoph Trappe @CTrappe
      Try to hit new digital channels early, determine viability and then keep going or move on.

      Michael Halbrook @Halbrook
      Watch closely & test, test, test, test. Some are revolutionary for some, others are hype for others.

      Ken Burbary @kenburbary
      Evaluate any new channel/platform through the lens of your audience. Is your audience spending time there?

      Christoph Trappe @CTrappe
      The whole digital channel thing is about due for a mix up, disruption, whatever (Pick your buzzword). Just because there are new channels that doesn't mean old channels disappear or are totally irrelevant.

      R2integrated @R2integrated
      Consumer adoption is key – VR & AR have failed to ignite the general population, where chatbots have already succeeded.

      Venture @VentureComms
      Most important, where is your audience? No point in using a new platform if your key demo isn't on there

      Manzar Mashhood @Manzar360
      Research and Results matter. Don't buy the hype, always test and leverage market research to determine results.

      Joel Renner @JoelRRenner
      Revolutionary and hype look the same. The only difference is longevity

      David Chang @davidsejinchang
      Tech takes time and iteration to mature. It will suck before it becomes revolutionary.

      Christopher Thames @ChrisThames29
      You need to do your research on the internal/external stakeholders & backers. RESEARCH!

      What are your thoughts on this question? If you didn't have an opportunity to respond on Twitter, please share your thoughts here!