Just done a bit of research, would Live Cycle be the right software to use to achieve this?
You can use LiveCycle Designer for this.
In Adobe Acrobat you can show/hide pages.
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If you want to do it in Acrobat you need to either use layers with the text in different positions, which you show/hide based on the selection, or you will need to place all the text inside a (read-only) text field and move it up or down based on the selection.
This sounds like it will be a more ideal solution for my workplace. Do I need to start with a blank PDF and then add the text fields on? I have never worked with layers before, so I'll do some research on how to use them