This is a message that occurs since CC 2015. Yo cannot use presets via Adobe Bridge. Check the name of the preset in Adobe Bridge, then go to After Effects and use the search bar in the top of the Effects and Presets Panel (Ctrl+5 in Win or Command+5 in Mac) to find the preset. Once you find it, drop it directly onto the layer. This way you can continue to use Presets in After Effects.