Hi all, unlike Classic one cannot define audiences at Campaign entry level for Experience Targeting activities which have multiple experiences. This makes it difficult to unsegment visitors who were qualified earlier for one experience to another experience in the same activity. I have explained the scenario below and will appreciate any solution which is done through XT. Thanks,
Scenario in Classic Today:
a. Campaign level
targeting: ProfileAttribute_Test contains “Post_”
b. Exp. A targeting:
ProfileAttribute_Test = “Post_A”
c. Exp. B targeting:
ProfileAttribute_Test = “Post_B”
d. Exp. C targeting:
ProfileAttribute_Test = “Post_C”
e. Exp. D targeting:
3. Above use-case works perfectly in
Classic. Since these are different experiences, you can also view reports
against each experience in Analytics using A4T.
Scenario in Standard XT:
In Adobe Target Standard, visitors can switch between experiences in an Experience Targeting (XT) activity as their profiles evolve.
For Ex- Visitors will switch between experiences in an XT activity if they stop qualifying for the audience of the current experience and then qualify for an audience in another experience.
For example, in the following activity setup, a visitor accessed your website from the United States and then traveled to Germany and visited your website a second time. During the first visit, this visitor qualified for Experience A (United States). After viewing your website from Germany, this visitor switched to Experience B (Germany).
Switching Experiences in Experience Targeting for more info.