Been researching a bit more and it makes more sense to me now. It's actually pretty obvious, that it's about writing "ipad" instead of "iPad".
so if you have any interesting comment about it, would be nice to hear.
But the question is answered
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Don't write ipad or iPad in your keywords.
ok, so it's more a suggestion of Adobe so that in this case Apple wouldn't come upon me. Cause it's illegal to use these names.
But Adobe doesn't filter the pictures that have such keywords cause it's the uploader's risk, right/responsibility?
Sorry that I'm making such a big thing out of it. It's just that I imagine it really hard to compete against pictures that are using these keywords when I'm not using them myself.
Don't worry I'm not gonna use them, I just wanna do my work correctly here. So I'm trying to understand this and learn. So that I can get the most out of this within the legal boundaries.