0 Replies Latest reply on Aug 22, 2017 9:44 AM by catherinek41322063

    Target Recommendations: based on customer level data?

    catherinek41322063

      Hi there,

       

      I'm wondering if anyone is able to help me understand whether Target Recommendations can recommend products based on specific customer level data (ie a customer ID)? I know there is a recommendation key for "last purchased item" - is anyone able to give me a bit more detail on how this is determined?

       

      I'm looking to understand if whether recommendations can be tailored to specific customer purchasing behaviour - ie if someone frequently buys "sportswear" from the retailer, can I test whether recommending them more "sportswear" will increase conversion or whether I should build a recommendation that offers other types of products.

       

      Any help is greatly appreciated.

       

      Thanks!