1 Reply Latest reply on Dec 6, 2017 4:41 PM by Amelia Waliany

    Target Recommendations: based on customer level data?

    catherinek41322063 Level 1

      Hi there,


      I'm wondering if anyone is able to help me understand whether Target Recommendations can recommend products based on specific customer level data (ie a customer ID)? I know there is a recommendation key for "last purchased item" - is anyone able to give me a bit more detail on how this is determined?


      I'm looking to understand if whether recommendations can be tailored to specific customer purchasing behaviour - ie if someone frequently buys "sportswear" from the retailer, can I test whether recommending them more "sportswear" will increase conversion or whether I should build a recommendation that offers other types of products.


      Any help is greatly appreciated.