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An easy way to do it, it to apply page transitions to your document (all spreads) and then export it to pdf interactive/swf to see your page transitions.
To do this..
1. Create your document normally
2. From pages panel right click on the panel menu and choose the Page transitions
3. Choose any appropriate transition style. ( I could not find any style that matches the one in your link) Try with Page Turn style
4. Export your document as swf to see a preview or interactive pdf. (ctrl+l) on your pdf to see the transitions.
To create buttons and TOC see the below links:
It's important to note that SWF is about as deadend a format as there is. It won't work on mobile devices nor will it work on any desktops without flash player installed.