2 Replies Latest reply on Nov 8, 2017 10:28 AM by patrickruetter

    Less offer options in MV test as in A/B Test

    patrickruetter

      Hi everyone

       

      When creating an A/B test, i see more options to change the offer in the editor than when creating a multivariate test:

       

      A/B test

      ab.png

       

      Multivariate test

      mv.png

       

      Are you planning to add the same features to the Multivariate testing as well?

       

      Regards,
      Patrick

        • 1. Re: Less offer options in MV test as in A/B Test
          ameliaw95025277 Adobe Employee

          Hi Patrick,

           

          Thanks for your question! We are not planning to add the A/B test offer change options to the MVT because multiple offers are created at once in MVT, preventing one from rearranging in bulk. Hope this was helpful!

           

          Warmly,

          Amelia

          1 person found this helpful
          • 2. Re: Less offer options in MV test as in A/B Test
            patrickruetter Level 1

            Hi Amelia

             

            Thanks for your answer and sorry for my delayed reply.

             

            Does this apply to both Standard and Premium or just Standard? I ask because some Target product sheet contains the following passage:

             

            Multivariate testing (MVT)—Explore the impact of changing and combining different elements on

            a page—in more permutations than any marketer could do manually. For example, test multiple

            hero images on a home page, in conjunction with testing the image location and a button’s color,

            size, and placement. Similarly, test paths through a site to determine which path has the highest

            conversion rate. MVT works best with high-traffic sites that provide enough data to reach statistical

            significance with results.

             

            Regards
            Patrick