0 Replies Latest reply on Oct 12, 2017 8:05 AM by chriscarter3737

    S&P with AEM for e-Commerce Category Pages

    chriscarter3737

      I've observed multiple AEM e-commerce implementations styles involving Search & Promote and AEM.  I'm trying to understand the pluses and minuses of the two main implementation styles that I've observed.

       

      1. Use S&P to power onsite search as well as every category and facet filtering of the categories.
        • Observations:
          • Generally 3rd party cart solutions are used
          • Client side DOM painting from parsed S&P responses
          • Ajax/S&P controls facet filtering (URLs do not change)
        • Thoughts/Concerns:
          • User experience:
            • Waiting for S&P response to be parsed to paint the DOM (slow connection speed and S&P response size have a significant impact) which results in some either delay of page load or blocking elements appearing over time
          • SEO:
            • Much of an e-commerce site's content on category pages are the products populated and again depending on the response size affects if the products are seen by bots
      2. Use S&P to power only onsite search while a separate e-commerce platform powers all the category and filtered category pages.
        • Observations:
          • Generally e-commerce platform that powers category also integrates with the cart
          • Server side parsing before the DOM is painted
          • Every filter has a new URL (new page load per filter)
        • Thoughts/Concerns
          • Requirement of an e-commerce platform (e.g. Magento, Hybris, Oracle) adds additional cost and management
          • User experience:
            • Not as seamless because a new page load is required for each filter URL
          • SEO:
            • Improved SEO value as pagination and filtering all have distinct URLs

       

       

      So what is the best way to launch an e-commerce AEM site with S&P for optimal UX and SEO?  Why?  Is there a way to use S&P with server side parsing and full page caching (e.g. Akamai)?

       

       

      Thanks!


      Chris