3 Replies Latest reply on Dec 5, 2017 1:32 AM by PratheepArunRaj

    Difficulty in matching figures and i'm not sure why

    angelad64963316

      Hello people

       

      i'm building a dashboard in Tableau.

       

      This dashboard will show a line graph of visits, a line graph of visitors, a stacked breakdown of visits split by traffic type, e.g, direct, email, etc.  It will also show top pages and i need to be able to split by country.  The country will be extracted from two letters of the url, e,g, en or de.

       

      When i first designed this, i used DW to extract this information and i selected the following dimensions:

       

      Referrer

      Referring Domains

      Referrer type

      Pages

       

      And the following metrics

      Visits

      Visitors

       

      Other items will be on the dashboard but i have to extract them separately through SiteCatalyst - bounces/entries.

       

      My problem as you probably have deduced is that if i were to look at my visits in SiteCatalyst, they wouldn't match what is in my DW extract and i'm thinking its because of the dimensions i'm pulling alongside?

       

      Any advice?

        • 1. Re: Difficulty in matching figures and i'm not sure why
          PratheepArunRaj Level 3

          Dear Angela,

           

          You cannot sum up Visits or Unique Visitors to get the total numbers. It will deduplicate!

           

          Consider you entered a site through a referrer google.com.my/page and visited 5 pages in a single visit. Below is how the Data Warehouse table will look like.

                 

          ReferrerReferring DomainReferrer TypePagePage ViewsVisitsUnique Visitors
          Google.com.my/pageGoogle.comNatural SearchA111
          Google.com.my/pageGoogle.comNatural SearchB111
          Google.com.my/pageGoogle.comNatural SearchC111
          Google.com.my/pageGoogle.comNatural SearchD111
          Google.com.my/pageGoogle.comNatural SearchE111

           

          In Tableau, if you select the overall numbers, Page Views = 5, Visit = 5 and Unique Visitors = 5. Because it works like pivot and subtotal everything.

           

          In Adobe Analytics, Page Views = 5, Visit = 1 and Unique Visitors = 1.

           

          Only Page Views will/should match.

           

          So, you cannot compare these! If you need accurate report when you club the dimensions, please generate exact Dimension from the Data Warehouse rather than subtotaling it using Tableau.

           

          Thank You!

          Arun

          1 person found this helpful
          • 2. Re: Difficulty in matching figures and i'm not sure why
            angelad64963316 Level 1

            HI Arun

             

            Thanks for your response.  I understand what you are saying with regard to how Adobe dedupes the stats.

             

            The only part I misunderstood in your message was

             

            So, you cannot compare these! If you need accurate report when you club the dimensions, please generate exact Dimension from the Data Warehouse rather than subtotaling it using Tableau.

             

            What do you mean by exact dimension?

             

            Angela

            • 3. Re: Difficulty in matching figures and i'm not sure why
              PratheepArunRaj Level 3

              Hello Angela,

               

              For Summary in Tableau, rather than subtotaling the metrics from the Data Warehouse file you have(More Dimensions), use another file with only one dimension.

              Example : For Referrer Summary, download another Data Warehouse file with the dimension Referrer and metrics Visits & Unique Visitors.

               

              Thank You!

              Arun

              1 person found this helpful