Adobe Audience Manager stores audience data somewhere, may be in a database.
How to configure automatic data back-up and recovery of data?
In case this feature is not available, how to deal with the situation, where the AAM data store crashes and the data is lost?
Appreciate your support.
You can refer to our help article : Data Security and Privacy
Since AAM is a SaaS, and it cannot be installed and managed in your environment wholly. So, data is collected stored and processed on AAM's servers.
Also, you can have the data collected by AAM on your web properties to be exported and can have that at your place and can re use that data or use that for reports. You will have to contact AAM support or your AAM consultant to create an export.
If there is any specific question related to data security, then you can contact AAM support and all the details will be provided to you.