0 Replies Latest reply on Feb 6, 2018 2:06 AM by kirti.rawat

    Let’s Talk Implementation: Centralizing Audiences

    kirti.rawat Adobe Employee



      Implementations are very critical to the success of any platform strategy. A lot of tech roadblocks arise due to gaps in implementation and integrations.


      Let’s Talk Implementation is a series that will expose you to the different way in which our customers are realizing value from their tools through proper implementation.


      Here is case from a Media & Publishing Client from North America Region.


      Our client wanted help in centralizing audiences so they could:

      • Conduct custom modelling for audience management across digital properties.
      • Capture unique footprints from multiple devices and platforms.
      • Sketch plans for data feeds to be pushed across target segments.
      • Centralize the data management platform to get real insights.
      • Integrate with existing 3rd party services like TapAd to leverage their custom device stitching and other offerings.


      Our recommendation was centered around their audience management strategy, these include:


      Building on our experiences with similar clients, we have created the Adobe Audience Manager implementation guides that serve as a one stop shop for all implementation needs. For more information, refer to follow threadhttps://forums.adobe.com/thread/2362019