6 Replies Latest reply on Feb 26, 2018 3:56 PM by Gigazelle

    AEM metrics vs Analytics metrics


      Hi all,


      I have a question regarding the above two tools so not sure if this sits in Analytics or AEM specifically?


      I have recently implemented Adobe Analytics via DTM on a website. That website also uses AEM as the CMS.  My question is that I have variance between a certain events firing between the tools. For example registrations:


      Last week AEM measures 450 account registrations, Analytics measures 527 registrations which is a 14% variance in total registrations for that particular week. Why could this be happening? I have already debugged my analytics implementation and am 100% confident that account registration (e7) is only firing accurately.   Is this something to do with the way the tools counts users/visitors and if so is 14% and acceptable variance?