1 Reply Latest reply on Feb 13, 2018 3:34 PM by Gigazelle

    Referrers report with 0% bounce rate & high time spent

    madhurc30892467 Level 1

      Hi people,

      I have a question and it's kind of confusing me here. While looking at referrers or marketing channels report, I'm able to see visits, pageviews & avg.time spent (which is high in some cases) & 0% Bounce rate%

      Even if we are calculating it, using entries, Bounces are 0 (BR%= bounces/entries). Can it be the case that users are simply navigating & clicking to other pages (generating one image request), hence more Avg.time spent & 0% BR%?

      This is what the data looks like:

                                    Pageview/visit           BR%             Avg.time spent

      LinkedIn organic:    17                              0%                  9.57

      other referrers         14                              0%                  36

      Would appreciate if you can share some insights on it.

        • 1. Re: Referrers report with 0% bounce rate & high time spent
          Gigazelle Adobe Employee

          This would happen if you're sending multiple image requests on each page, either using multiple page views or a page view and a custom link call. If you have a URL you can share, I'd be happy to validate that.

           

          If you're not willing to update your implementation, you could use the alternative calculation of [single access] / [entries]. Single access counts towards anyone who has a single pagename value in a visit, which means that it counts people who trigger multiple image requests to the same page, but doesn't count towards people who navigate to a second page.

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