Text illustrator

[danyd95002561]

I was wondering about only one thing.

How can you make the effect on the Blackriver word to make it follow the line of the background because

usually i create a path and type on it, but this final result seem better and i see no text path on the .ai file

http://www.tobiassaul.de/shop/blackriver-font/

https://www.behance.net/gallery/56618899/Blackriver-Font

Thank you

[Doug A Roberts · Accepted solution]

i would use guidelines, the font as a starting point and lots and lots of manual adjustment.