4 Replies Latest reply on Apr 24, 2018 8:20 AM by aseelund

    Analytics digitalData vs the Satellite object. Pros and Cons?


      Hi, could someone please clarify the pros and cons of setting up Adobe's DTM with data elements listening for changes in your 'digitalData' data layer object versus using the _satellite.track('my-event') direct calls ?


      It seems like both Adobe Analytics and DTM have their own data layers with their own separate events unlike Google Analytics and GTM where everything is pushed to the same single object. Is that correct?