Are you working on a Jpeg or a Raw image? The profile is set to color for a Jpeg and set to "Adobe standard" for raw images.
Please take a look at this blog-post that explains how the new profiles work with different file types: April Lightroom and Adobe Camera Raw Releases: New Profiles and More | Adobe Blog
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If you want to permanently have a different default profile, start with a photo that has NO other edits, choose the profile you'd like to use, then from the Develop menu in the Develop module, choose "Set Default Settings..." to make these develop settings your default.
Next time you import photos, or hit "Reset" in the Develop module, the new default settings will be used, ie. the profile you selected.
(note: there's no way to set a default black & white profile it seems, probably an oversight when the new profile system was implemented, see Conversion to B&W profiles now mismatched in LR Classic)
I am using only raw, and the default is set to "color". FYI from the blog post:
Adobe Color was designed to greatly improve the look and rendering of warm tones, improving the transitions between certain color ranges, and slightly increasing the starting contrast of your photos. Since Adobe Color is the new default (but only for newly imported photos)
Thank you! That did the trick!