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I would think it would be on the upper scale 40k+ as I would see that of at least a 3-4month endevour with 1FT developer and 1PT supporting person. Providign you went to a freelance person. On average at least with my employer you would expect to pay $100.00 p/h. Only word of advice is to really be a part of what is going on if you pay someone to do a site like that for you. When they say hey look at what we made, just tell them you want to see the design documentation before any product demo. The reason I say this is because way too often developers develop before designing this may result in something that works but just because something works, it does not mean that it was done correctly.
Great thank you very much for your advice.