I would like to understand more on what will be the risk mitigation while changing from Adobe Analytics standard to Premium. As per the internal discussion, we are already used the eVars (Conversion Variables) for some business insights and we are trying to use more conversion variables. For that we are planning to migrate the Adobe Analytics Standard to Premium.
Please help us with your suggestion.
I wouldn't expect any business impact at all. They both use the same implementation methods, so current data collection would not be impacted. Once you upgrade, you'll have access to more tools and features to gain insight on your data.